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Seth Godin starts from the premise that big organisations (corporations and governments) resist change as the organisational structure is to maintain the status quo.
Change happens all the time and stability is an illusion.
At this moment there is a downtrend in advertising, downward price pressure on manufactured goods etc. These organisations remedy this by introducing quality systems, manuals, scripts etc which have in turn put pressure on the working practises of workers. Are they happy with the work?
He makes the observation that people work best when they are happy and have the passion for it.
People with the same interest are forming themselves into groups, especially on the internet where communication is no longer restricted by geography.
However, groups need a leader. A group with a leader becomes a tribe.
When you blog, you are sharing your views. Aren’t your readers part of your tribe?
Seth proves information on creating a tribe and how to get the best from it.
Certainly a worthwhile book for this age and period of time where changes are abound. as this is a juncture of 2 trends, the end of one and the start of a new trend based on Traditional Feng Shui.
Dr Michael Oon
(c) Copyright – Dr Michael Oon. All Rights Reserved Worldwide 2012.
The post Book Review: Tribes – We need you to lead us (Seth Godin) appeared first on Michael Oon.
